The first step to creating an instagram ad is to link your instagram account to your facebook page you only need to this once visit the settings for your facebook page and click on instagram ads next click log in and fill in your instagram login credentials. Video ads on instagram can be up to one minute long so they give you a chance to give users a closer look at your brand your business or your products that said shorter videos can often be more effective especially if you include branding in the first few seconds of the ad. On instagram you can pick from the following campaign objectives 1 brand awareness reach people more likely to pay attention to your ads and increase awareness for your brand 2 reach show your ad to the maximum number of people 3 traffic for clicks to your website or to the app store for your app 4 engagement get more people to see and engage with your post or page. Your work isnt complete after youve launched your first instagram ad campaign once its running youll want to monitor its performance and test ideas to find the most effective messaging creative and targeting within ads manager you can edit your instagram ad to incorporate split testing change the targeting parameters and view analytics for the performance of your ads
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